Mission: The Brides’ Project has two very important purposes: to provide every bride with the things she needs for a beautiful wedding within her budget, and to support cancer charities by donating all our profits.
Vision: We have seen huge strides made in the prevention, diagnosis and treatment of cancer over the last few decades. We want to be a part of improving the lives of men, women and children by fighting the disease and helping to fund groups who support the victims and their families. While lofty, we want to be a part of finding a cure, and believe this is highly achievable.
Values: We treat all our clients, donors and staff with dignity, respect, kindness, encouragement and compassion.
Founder: This project was founded by Helen Sweet in 2004. As Helen says, “This project is dedicated to the many survivors, and sadly to the ones I’ve lost to cancer. My first run-in with cancer was finding out on Christmas eve 1976 that my best friend Lisa had lost her leg to bone cancer. And subsequently her life at the tender age of 9. I also fondly remember my cousin Jean, and so many other family members and friends I’ve lost this way. At the same time, I celebrate with others who have survived, and hope to hear of many more survivors than losses in the years to come.” Her own experience in planning a budget-conscious wedding, and struggling with the typical excesses led to the idea that perhaps two great things can happen … a financially/environmentally and socially conscious way to buy and return a dress… and a way to make a lasting contribution to the community. And thus, the Brides’ Project was born!
Our Crew: The Brides’ Project is volunteer-run. We have a team of about 20 volunteers who are the heart and soul of what we do… and share our values and goals. They’re also really fun
Our organization: We are a social enterprise.
“Social enterprises are social mission driven organizations which apply market-based strategies to achieve a social purpose. The movement includes both non-profits that use business models to pursue their mission and for-profits whose primary purposes are social. Their aim – to accomplish targets that are social and or environmental as well as financial – is often referred to as the triple bottom line. Many commercial businesses would consider themselves to have social objectives, but social enterprises are distinctive because their social or environmental purpose remains central to their operation”.
At The Brides’ Project, we donate ALL our profits to support cancer charities, and this is the impetus that keeps us all volunteering to make it work. We all want to make a difference in the lives of family, friends and our communities.
Thanks so much for your support, and may your wedding day be the start of a lifetime together in happiness and health.
Helen Sweet (founder)